This project is a brief from the popular student design competition run by D&AD. The brief was to re-imagine and revitalise the Penguin Youth brand.
I chose to use motion graphics as a way to bring short snippets of content from Penguin Youth books onto short form content platforms like Snapchat and Tiktok that are popular with young adults.
Using the Penguin logo as an asset for animation gave me the opportunity to integrate the brand into the stories being told, giving the audio visual accompanyment while staying on brand.
As Penguins logo is a living creature, this lends an air of personality to it that benefits it greatly when accompanying narrative.
This is conceptual promotional material for a project that aims to redress the lack of appropriate memorials for the women accused of and charged with witchcraft during the Scottish medieval witch trials.
This is conceptual promotional material for a project that aims to redress the lack of appropriate memorials for the women accused of and charged with witchcraft during the Scottish medieval witch trials.
Event Boundary is a small exhibit proposal I created during my Masters in motion graphic design. The theme is video art.
Event Boundary is a small exhibit proposal I created during my Masters in motion graphic design. The theme is video art.
This project is a brief from the popular student design competition run by D&AD. The brief was to re-imagine and revitalise the Penguin Youth brand.
This project is a brief from the popular student design competition run by D&AD. The brief was to re-imagine and revitalise the Penguin Youth brand.
A small zine/poster project that allowed me to explore ideas around the the usage and lifecycle of different forms of media.
A small zine/poster project that allowed me to explore ideas around the the usage and lifecycle of different forms of media.